The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money by B. Joseph Pine II, James H. Gilmore
- The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
- B. Joseph Pine II, James H. Gilmore
- Page: 368
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781633697980
- Publisher: Harvard Business Review Press
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The Experience Economy, With a New Preface by the Authors This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line.
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